Inboxroad started as a small email marketing company working for a big Dutch Travel Agency. It turned out so successful that within years they were sending enormous volume in more than 15 countries around the world. As a result, they were outgrowing their existing email tools, which lead to unwanted risks and delays. Since deliverability became key to their business, they needed to have full control over their email campaigns. They took matters in their own hands and decided to purchase their own advanced SMTP server. It ran simultaneously with the previous existing platforms that they had connected, and they noticed that their own server had not only better deliverability, more important, it also resulted in a higher ROI. More and more friends in the business reached to them out for help and asked if they could take benefit of using their mail server. Not long after that, they decided to market their product, and Inboxroad was born.