“After evaluating the market and trying different solutions, there was not really an alternative. We can perform different more complex research now than we could before. The synchronization of signals with game events is very easy and we are able to extract the data in a format that instantly allows …

“iMotions has enabled us to do research we couldn’t even get close to do before. Even though we had all the technology available, it was not possible to create reliable and synchronized studies in a fast way, so a lot of students and researchers could work with the tools at …