After evaluating the market and trying different solutions, there was not really an alternative. We can perform different more complex research now than we could before. The synchronization of signals with game events is very easy and we are able to extract the data in a format that instantly allows us to analyze it without having to spend time cleaning. It is perfect for MATLAB and Weka. The fact that we are also able to include our own algorithms is great. We can even visualize different in-game events as graphs in the software. It has been a massive time-saver not needing to do our own tedious syncing anymore.

When we started with our research, it seemed like a difficult way ahead, but with iMotions’ software facilitating the integration of all the hardware it became much easier. We can now conduct a lot more research in a shorter period of time and only the sky’s the limit for our innovativeness. We needed a solution that collects as much valid data as possible and is as cost and time efficient as possible. We definitely found this in iMotions.

iMotions enables us to do more research in a more efficient manner and with a relatively small budget. Most importantly, I can focus on addressing my research questions instead of fighting with the integration and synchronization issues involved with using multiple high-tech sensors. It really is a powerful tool.

My knowledge and experience in the field, combined with the resources at iMotions, is creating opportunities that I had never conceived of before. The iMotions software has enabled me to do research projects that I would not have done otherwise. I was really interested in the idea but I don’t know if I really could have done it on my timeline without the iMotions software.

iMotions has enabled us to do research we couldn’t even get close to do before. Even though we had all the technology available, it was not possible to create reliable and synchronized studies in a fast way, so a lot of students and researchers could work with the tools at the same time. We have now accelerated our research output significantly and have the most publications in the works we have ever had at any given time. iMotions has been instrumental to enabling this research output transition.

With iMotions, we are able to bring the whole package of biosensors into the game, ultimately allowing us to gain a deep understanding of emotions. I see biometrics developing into our specific business line. We definitely want to focus a lot of attention on it with video-based ads being one of our future key interests. Utilizing iMotions’ API, we are able to bring biometrics into the field of user experience and usability. We have even created our own algorithms that measure attention and emotion, allowing us to become highly efficient with our ability to analyze the data. We’re excited to continue to work with iMotions as we move along.

The impact iMotions made to our projects is huge. The automated synchronization across sensors and stimuli as well as the data visualization and analysis tools allows for significant gains in productivity. The platform enabled me to accomplish outcomes that would have otherwise taken me months to prepare for. My project even won a prestigious international award. I wouldn’t have attempted the multimodal experimental data collection and analysis without iMotions Biometric Research Platform.

If I compare to other software that we have been using before, then we always designed a study that would fit to the software. Now we just design our study and we know that iMotions can handle it. I can do things so much faster with iMotions and they even understand the budget of an assistant professor.

iMotions enables our students to have a portfolio of work when they graduate and in some cases even a publication. This is what makes the students and the university much more marketable, and companies now come to recruit our students shortly before they graduate because they see the value of what they have learned.