“My knowledge and experience in the field, combined with the resources at iMotions, is creating opportunities that I had never conceived of before. The iMotions software has enabled me to do research projects that I would not have done otherwise. I was really interested in the idea but I don’t know if I really could have done it on my timeline without the iMotions software.”
“With iMotions, we are able to bring the whole package of biosensors into the game, ultimately allowing us to gain a deep understanding of emotions. I see biometrics developing into our specific business line. We definitely want to focus a lot of attention on it with video-based ads being one of our future key interests. Utilizing iMotions’ API, we are able to bring biometrics into the field of user experience and usability. We have even created our own algorithms that measure attention and emotion, allowing us to become highly efficient with our ability to analyze the data. We’re excited to continue to work with iMotions as we move along.”