“With iMotions, we are able to bring the whole package of biosensors into the game, ultimately allowing us to gain a deep understanding of emotions. I see biometrics developing into our specific business line. We definitely want to focus a lot of attention on it with video-based ads being one …

“iMotions enables us to do more research in a more efficient manner and with a relatively small budget. Most importantly, I can focus on addressing my research questions instead of fighting with the integration and synchronization issues involved with using multiple high-tech sensors. It really is a powerful tool.”