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iModerate Case Studies

  • Teatulia needed to understand how U.S. consumers viewed their brand before launching in the states

  • Abbott needed a way to test an idea and iterate in product development with two key audiences – moms and health care providers

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    Pathmatics provides breakthrough transparency in digital advertising. The company’s patent-pending technology analyzes digital advertising activity and delivers real-time, actionable intelligence to many of the world’s largest advertisers, agencies, publishers and ad tech providers. Pathmatics is headquartered in Santa Monica, CA and is backed by Upfront Ventures, BDMI and other leading venture funds.

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    SimilarWeb is the pioneer of market intelligence and the standard for understanding the digital world. SimilarWeb provides granular insights about any website or mobile app across all industries in every region. SimilarWeb is changing the way businesses make decisions by empowering marketers, analysts, strategy professionals, business development teams, investors, executives and more with the insights they need to succeed in the digital world. By enabling visibility into behavior on every website and mobile app, SimilarWeb allows customers to understand the online world, benchmark performance, identify new opportunities and optimize their digital strategy. SimilarWeb empowers the world's biggest brands like Airbnb, Walmart, eBay and adidas to develop and execute the strategies necessary to win market share.

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    Tesorio mission is to help companies grow faster by helping them understand and control their cash flow in real-time instead of just reporting on it. Strong cash flow generation is the single biggest determinant of a company’s ability to grow. It also affords management the freedom to optimize for long-term bets and truly innovate.

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