IJsfontein makes media interactive with a focus on playful learning. They are convinced that people are naturally curious and intrinsically motivated to develop themselves. In their view, play is one of the most effective ways to encourage this natural behavior. Their projects have objectives ranging from creating awareness to education and from training to educational entertainment. Think, for instance, of a serious game as a training tool for (medical) staff, interactive exhibits and apps for museums or a cross platform digital method for primary education.