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Igor is on a mission to create the highest impact names on the planet for their clients. Because the more powerful your name is, the less you'll spend on marketing and advertising. And any campaign you do launch will be far more effective. High impact names all share a host of identifiable characteristics, many of which are counterintuitive. They’ve spent more than 20 years deconstructing the most powerful brand names in history, cataloging and identifying the traits they have in common. It's what gives them the ability to replicate their success, yet in a way that’s new and exciting.
"Seven's abstract, slightly mystical quality, Nguyen reasoned, was the essence of its appeal. "It has so many different connotations," he says. "Seven Wonders of the World, seven days of the …
"Aria has redefined the Vegas hotel experience. Wood, glass, metal, stone. Real works of art. Clean air. One-touch computers in your room that work the lights, temperature, music, TV, DVD, …
"Zounds designs, manufactures, and markets high performance hearing aids for use with mild, moderate, and moderate/severe hearing impairments. The Company's technology enables break-throughs in product performance, price, purchase process, distribution …
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