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Igor is on a mission to create the highest impact names on the planet for their clients. Because the more powerful your name is, the less you'll spend on marketing and advertising. And any campaign you do launch will be far more effective. High impact names all share a host of identifiable characteristics, many of which are counterintuitive. They’ve spent more than 20 years deconstructing the most powerful brand names in history, cataloging and identifying the traits they have in common. It's what gives them the ability to replicate their success, yet in a way that’s new and exciting.
"Address Hotels + Resorts is the new definition of global luxe life. Where cool meets warmth. Style meets luxury and discerning travellers choose to stay and meet time and time again. The Address is vibrant and real. It's business and pleasure. It's a simple and sophisticated environment that comes to life with the presence of the people it attracts. Positioned as a premium hospitality brand with a focus on service excellence, quality product and contemporary design, Address is set apart not only by the location of its hotels, but also in the total character and service standards, where a 'one size fits one' approach is adopted."
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