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Igor is on a mission to create the highest impact names on the planet for their clients. Because the more powerful your name is, the less you'll spend on marketing and advertising. And any campaign you do launch will be far more effective. High impact names all share a host of identifiable characteristics, many of which are counterintuitive. They’ve spent more than 20 years deconstructing the most powerful brand names in history, cataloging and identifying the traits they have in common. It's what gives them the ability to replicate their success, yet in a way that’s new and exciting.
"We've been delivering world-class simulated sports entertainment for two decades. But, we've seen the growth of Nintendo Wii, in particular, as well as more casual games. We knew we had …
"Seven's abstract, slightly mystical quality, Nguyen reasoned, was the essence of its appeal. "It has so many different connotations," he says. "Seven Wonders of the World, seven days of the …
"Right now your information resides in various locations on your computer, on different applications around the web, and within your multiple email accounts. To gather all your knowledge on a …
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