“We are going to break the boom and bust cycle of housing that has so badly affected two generations of our people in recent history. To properly break that damaging cycle in housing, we have to alter our attitude and our approach to land.”

"At Persona we just launched our completely revamped website and couldn't be any happier with the way the site turned out, and our experience with Idea. They took our old website with outdated graphics, fonts, etc., and transformed it into a modern and incredibly attractive site. We are very please …