The Idea Grove team has a deep understanding of B2B technology and has the ability to translate this knowledge into effective PR and marketing strategies and purposeful content. I have great respect for the quality of the team and the work they do.

Idea Grove knows how to turn content into leads for B2B technology companies. They developed a comprehensive nurturing path for our inbound marketing program, featuring creative, interactive content; effective emails, calls-to-action and landing pages; and ongoing analysis and optimization based on user experience data. It’s helped us to maximize not only our investment in HubSpot, but in our marketing efforts generally.

The managed IT services space is crowded and, for many prospective clients, confusing. Idea Grove conducted industry research to help us see where the marketing strategies of our competitors left opportunities for us to differentiate ourselves with online buyers. They also interviewed our company’s buyers – pulling recent wins and losses from our CRM – to give us insights into what motivated customers to choose us over their other options. The process has helped us to pinpoint our messaging to target our ideal customers and to highlight our unique value proposition to the marketplace.

Idea Grove has been with ShopSavvy from the beginning, and almost immediately — before we even had our first downloads of the app — they began to secure national media coverage for us, ranging from TechCrunch to the New York Times. Idea Grove expertly leveraged ShopSavvy’s strategic relationships with Google and T-Mobile to help us achieve a much higher profile than we otherwise could have. We also were able to consistently earn a prominent role in technology coverage around Black Friday by tapping in to our own data and turning that into news stories. Thanks in no small part to Idea Grove’s efforts to drive visibility and downloads for ShopSavvy, we were acquired by Purch in 2016.

A couple of years ago at Pivot3, we found ourselves in a fast growing and highly valued industry segment, and one where we had the best and most powerful technology solution, but we were an unknown in the market. It was great to have the best solution but we needed to radically improve our visibility in order to grow. We retained the team at Idea Grove to help us with this challenge and they significantly upped our game, resulting in increased coverage by key media outlets, far higher profiles on-line and in social networks, and more of our people out and talking with external groups about our company.

RiseSmart hired Idea Grove when we had just gotten off the ground. Scott and his team have been true strategic marketing partners ever since. We have appeared four times in the Wall Street Journal, including on the front page; on national and local television ranging from CNBC to ESPN; and in many tech outlets. Idea Grove also started our social media presence and content marketing strategy, creating a foundation that we’ve been building upon ever since. When Randstad purchased RiseSmart for $100 million in late 2015, Scott was one of the first calls I made, to thank Idea Grove for being a great partner in our journey and success.

I want to share with you the success we’ve had since launching the new website last November. Comparing Q1 and Q2 2016 with the same period last year, our website conversions are up almost 70%, rising from 152 in 2015 to 257 in 2016. This increase is significantly higher than I had expected, so kudos to the entire team for their contributions to our success.

I selected Idea Grove to create a new website for our expanded organization based in large part on the work they had done for other clients. Their holistic, thoughtful approach to site design as well as focus on tying website performance to lead generation and other business objectives sets them apart. In addition, they won high marks for the development of buyer personas as part of their process, prioritizing customer feedback to inform a highly effective design.

The Idea Grove team is top notch. They have helped Stanford Graduate School of Business (GSB) in many ways over the past year. Our media coverage has grown as a result of working with them. They are strong media strategists - able to take complex, nuanced information and distill it quickly into media-friendly pitches. They are excellent writers. They are creative and always bring a fresh perspective. They are also super responsive to all my team’s needs. I just love working with them.