iCrossing

"Partnering with iCrossing and Kenshoo, we utilized insight from our search campaigns to inform our social strategies, which produced even greater results. This moves beyond remarketing, and helps identify top brand loyalists based on their previous actions searching for the Belk brand and the products we sell online."

“iCrossing really live the Virgin Experience Days brand and we see them as an integrated part of our own digital team rather than an external agency. Triple digit growth has been the norm for us whilst working with iCrossing for the past eight years, however the success of the ‘Something Wonderful is About to Happen’ campaign in 2015 has been phenomenal. This is all down to the close working relationship we have forged together, resulting in a creative concept and amplification strategy that resonated amazingly well with our target audience."

“Since running the ads built specifically for YouTube, we’ve managed to essentially triple the click-through rate. We viewed it as a branding campaign to start off, but one of the biggest surprises was that the performance was pretty much in line which what we get from Google AdWords which has been staggering. The campaign has fundamentally changed the ways that reed.co.uk views brand advertising in general, and that primarily has to do with the fact that the results from this have been way over and above our expectations."