iCrossing is the marketing agency for a modern world. They create brand stories and adaptive user experiences that deliver superior business results. Part of Hearst, iCrossing is the only digitally native agency owned by a media, entertainment, and content company. iCrossing performance-driven marketing solutions for major brands, powered by iCrossing’s creative, technology and media prowess, are strengthened by Hearst’s rich data, quality content and editorial expertise. A "Leader" in Gartner’s Magic Quadrant for global digital marketing agencies, the agency is headquartered in New York and has 900 employees in 19 offices globally.
"By finding key moments that mattered to our audience, and using them to bring the campaign to life, we exceeded our targets and drove more brochure requests, downloads, and brand engagements than ever before."
“Since running the ads built specifically for YouTube, we’ve managed to essentially triple the click-through rate. We viewed it as a branding campaign to start off, but one of the biggest surprises was that the performance was pretty much in line which what we get from Google AdWords which has been staggering. The campaign has fundamentally changed the ways that reed.co.uk views brand advertising in general, and that primarily has to do with the fact that the results from this have been way over and above our expectations."
“iCrossing feel like an extension of our business, we are so grateful for the hard work and dedication that the team put into supporting Black Friday.”
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