“Talk to Natasha Narayan at IcebergIQ – I have used her and her firm for about 15 years (including when it was run by her predecessor, who sadly passed away). We have conducted literally thousands of interviews across win, loss, renewal, churn, and expansion. We get a quarterly readout for our exec team and it has a massive impact on our strategy. TL;DR: I’m a huge fan. One of the highest-ROI things we’ve EVER done.”