"t’s been one of the most satisfying experiences to work with them. Unlike other vendors, I appreciate that their team challenged my own assumptions and provided creative input along the way. They are both technically savvy as well as creatively talented. They helped us enormously when it came to clarifying the brand itself, our objectives, and our mission—the design fell into place very easily from there. They collaborated closely with me on objectives and new design concepts and then redesigned the Shopify website to include certain customizations. Through the discovery phase of the project, they helped us highlight our unique qualities and our position as a social and environmentally friendly company. They designed a user-friendly, beautiful website that helped improve overall online engagement. Their team was instrumental in helping convert the brand into a lifestyle brand, encouraging users to try out different types of items rather than just purchasing to replenish basic wardrobe needs. They were very organized, transparent, and diligent throughout the process. Despite not meeting in person, communication and project tasks were handled well through phone calls and Basecamp. I Love Fashion Retail was instrumental in redefining the brand and developing a beautiful, user-friendly website."