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Seeing their clients succeed is what drives them. They’ve found that the key to that success is understanding that each business is different and will require a unique strategy to be successful. That’s why they dedicated their efforts to carefully understanding a business and then developing executing a plan to get them where they want to be.
Slack and Company is one of the world’s first integrated marketing communications (IMC) agencies and one of the very few that works exclusively with business-to-business marketers. The company works principally with change agents and disruptors to build strong business brands and generate profitable demand for their products, services and ideas. The agency is a charter member of the Worldwide Partners (WPI) B2B Network, the world’s largest network of independent agencies that specialize in b2b marketing or offer it as an area of practice.
Tractorbeam is not about tractors. Definitely about brands. Sometimes about advertising. Not really about expectations. Obsessed about product. Relentless about design. Selective about clients. Unreasonable about fonts. Fanatic about growing your business. Their process has been shaped by this understanding. While each brand has an essence of its own, there are governing principles that drive the creation of any great one. Some rules they live by: Product first. Design is not an end unto itself. Better ideas, fewer words.
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