“Carol has been a vital part of our team. As a fledgling business, we first relied on Carol’s expertise to craft our brand strategy—no easy feat given our unique, complex model and new value proposition. Throughout our company’s development, from launch to our now-fifth year of business, she has provided tremendously valuable guidance and insight on brand presentation, industry trends, market relevance, and fostering community/client conversation.Carol possesses deep experience in the wellness, spa, and hospitality fields, which she combines with her vivid intelligence and ever-present optimism to help brands navigate this quickly-changing landscape. She is truly exceptional.”