Huq Industries provide world-class insights about mobility. Society is changing and much of that is linked to places. From urbanisation to demographic change, resource scarcity and technological advancement, the movements and habits of communities are vital to all. Yet understanding mobility is a new science. Mass movements of people have not been easily measured or examined until now. They do this by combining multiple strands of information about mass movements to produce macro perspectives that help their clients to identify opportunities. Opportunities like where to open a new retail location; how to improve access to local facilities and transit services; or where to plan a new residential development.
"As an academic research institute it's essential we understand the data we work with. We used Acorn data from CACI to test Huq's data across multiple demographic areas. The results from our analysis are very positive and show that the data is highly representative."
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