“Many fantastic claims about business growth are made for the use of social media in marketing – not all of them wholly proven. Refreshingly, Michael brings a clear, practical and grounded perspective to the way that works with tools like LinkedIn can become a powerful component of an overall sales and marketing strategy, particularly in the B2B world. His approach is ‘real world’ as opposed to ‘miracle cure’ and is all the more powerful as a result. Therefore, if you are looking at the possibilities that exploiting social media might bring to your business; I would strongly suggest that talking with Michael would be a wise use of your time and resources.”