Hoffi is an independent, award-winning branding company based in Cardiff Bay, Wales. They work with businesses and organisations to develop brand strategy, brand identity and brand communications. Founded with a sense of fun, exploration, considered thought and experience they produce outcomes that work socially, commercially and creatively.
"Offering online registration for stage competitors was a major part of the brief when we decided to invest in a brand new website. With around 120 stage competitions for individuals, parties, choirs, groups and bands across a wide rage of genres, ages and entry fees, we had shied away from the project for some years because of its complexity. However, Hoffi’s simple and clear approach to the project, coupled with regular input from our team and market testing with both regular and novice competitors allowed us to develop a user friendly and popular structure, which worked for users and cut down on work for staff during peak periods. Our target for the first year was intentionally low, but we were delighted with the uptake, as 80% of stage competitors for the 2016 Eisteddfod decided to register online. 2017 sees the launch of the online registration for Y Lle Celf visual arts competition as the system develops and grows to offer a valuable service to competitors and staff alike."
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