"When we set out to make some changes to our main product line, we knew that we needed to get these updated bars in as many hands as possible in order to fully validate that our improvements were, in fact, improvements. The platform helped us immensely to shape the scope of the project, identify our target market, whittle our surveys down to the critical questions that we needed to answer and to organize the data in a helpful and digestible way. Definitely will be using their platform again in the future!"
“The Highlight team was incredible to work with every step of the way. We needed a partner that would enable us to make quicker yet well-informed decisions in a more cost efficient manner and Highlight delivered on that and beyond. The team was very responsive, flexible with our screening and survey requirements and kept me informed throughout the project. Their online dashboard was easy to use and enabled me to monitor the results in real-time so I could keep my team informed throughout the study. I’m looking forward to our next project with the team!”