"Emails to lapsed candidates, even after years of no activity, average a 10% response rate. This translates to hundreds of candidate interactions a month for us...We also have a campaign designed to capture those new leads that aren’t reached by consultants on the first try. At the end of month one this effort is achieving a 97% success rate."
"It has made our account managers look much more professional, with improved follow up and greater brand awareness for Mint. The frequency and control of communication has increased significantly, which we think will benefit our brand over the long run, in addition to the leads that we have received directly from email responses."