Heatmap provides realtime analytics to help chief editors and marketeers understand in seconds which are their best performing contents and which are less attractive to users. heatmap is used to optimize the traffic flow on websites and significantly improve conversion rates of landing pages.
"Heatmap has helped to teach the team what is and isn’t working with our text, position and images chosen for the page. Through refining the pages using heatmap we’re seeing exit rates fall and a better user experience for our members."
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