"When we endeavored to rename our heritage brand, Garman Homes a brand we've been operating since Day 1 I was filled with anxiety that nothing could capture what this brand means to us. Or for that matter, our hopes and dreams for what it will continue to mean to us. A brand that until now has carried our family name! I mean, does it get more personal than that? To be sure, it was no small task. My anxiety was high and my emotions were running deep. But as it turned out, I didn't have anything to worry about. Every fear I had, every emotion I felt was honored authentically by Ellen and Ari of Hearth Agency, as they brought to life our new brand name in a logo and identity that proved they knew us on a level that few could they honored our history as well as our values. They dreamt big with us to find the essence of what makes our brand truly unique. We felt seen, heard and validated by their work. I'm so grateful for their vision and for their diligence to help us launch the Nonfiction Brand. A brand we can't wait to share with the world because it feels so genuine to the experience we wake up to offer every day.