GUURU is on a mission to radically improve the online customer experience (CX) by combining AI-technology with the wisdom and experience of companies' most experienced experts: their brand advocates. GUURUs community-first CX platform is easy to implement and even easier to use. With its powerful, AI-based smart routing engine it makes sure that incoming customer inquiries will be answered in real-time in the most effective and efficient way. Depending on the question, it will be sent to the most relevant source of knowledge: to the chatbot, to brand advocates or agents.