"We often hear from our clients struggling to recruit lifeguards in certain areas of the country; our #BeaLifesaver campaign has been developed to help our clients make the most of the untapped work force, right on their doorsteps – actively retired people, students, people with dependants or who can only work part-time. We see lifeguards as representatives of our wider community and the lifeguard workplace is one that is welcoming, inclusive and free from discrimination. The #BeaLifesaver marketing materials have been created to broaden the appeal of the role and support our clients in attracting a diverse range of applicants."