


Look East PR and published trust model shows that trust is based on three essential elements - influential others, competence and confidence. Influential others include family, friends and credentialed experts. Competence is the science and information that validates what you do. Confidence involves showing your customers and stakeholders that you share their values, and it's the most important factor of all. In fact, their research shows that shared values are 3 to 5 times more important in growing consumer trust than just providing information.
Magas Media Consultants is one of CT's leading PR agencies, offering a full range of PR services that combine the best of traditional PR with an online PR approach. They can promote your product, business, or service and make you stand out amongst your competition.
McDaid Public Relations is a independent public relations consultancy based in Edinburgh. McDaid PR provides clients with PR, social, stakeholder engagement and community consultation expertise. No jargon, no fluff, just honest and clever communications for clients that have something to say.