Gravity Thinking creates ideas that are designed for where audiences are: social. This means that they take a social-up rather than an advertising-down approach. It’s why they used online trolling to launch a new car brand, turned twitter complaints into gin chat, and made the school run into a Facebook mini-series. Every agency claims to keep their ‘finger on the pulse’. But they take this claim seriously – with a razor-sharp focus on the trends, conversations, and people that matter to their audiences. Their full-service social offering creates the kind of connected communications that cut through a cluttered digital world.