"Our work with Agile Analytics and Nucleus collects data that resides in our association management system, community platform and marketing system and analyzes it in one place. Without the ability to look at all the data, we were missing trends and overall community behavior. We chose to use two different reporting tools—one much more management focused for internal staff, and the other for the board to see progress on our key performance indicators so we could keep everyone apprised of the most recent data at the appropriate strategic level."