"When I looked at Grateful, I saw an opportunity to use a progressive, innovative tool that allowed me to do something with my clients that no one else was doing. There's really not too many people who do what I do, and I'm the only one who really does this very small slice, so I market myself as a thought leader, innovator, and as a thoughtful professional, just like how my clients have to market themselves. That's exactly the approach I felt when Grateful came to me. There's a professionalism and thoughtfulness that I try to practice in my own business, as well as being flexible and willing to come up with new solutions and applications that are needed."