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Re-naming expertise is an important part of their agency. But not everything. Here, client companies also get named, brand identities are created or revitalized, creativity (anchored by strategy) is applied to increase brand value. Among the tactical skill sets provided to support the brand strategy are advertising, video, design, web development, taxonomy, SEO, and many forms of three-screen development.
Namebase is a naming company with 20+ years of experience in creating strategically grounded and creatively inspired product, service, and company names. Since their founding, their naming professionals have created thousands of marks for national and international companies in all industry. Namebase principals handle every project. They also work in all styles of brand naming: metaphoric, descriptive, coined, creative compounds, and Latin/Greek constructs. Past and present clients include a range of companies, among them IBM, Hershey's, Kraft Foods, Epson, Spectranetics, Novartis, Motorola, Kia Motors, Experian, as well as small businesses and non-profits.
Zinzin is a naming and branding agency that creates powerful product and company names to propel and differentiate brands beyond their competition. They are committed to helping companies rise above the generic branding chatter that clogs cultural discourse. They want to set your brand free. It is their belief that naming is a science, and for that they have a rigorous, battle-tested process in place. But They also firmly believe that naming is an art, and it is the art and poetry potential of names that separate companies from the pack of competitors who fail to understand the value of a great name.
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