As architects and interior designers, we strive to blend these disciplines into one cohesive design where one is the expression of the other. That also applies to our website. We know Grady Campbell's design aesthetic and are very comfortable with it. So it's a natural step for us to engage them in the design of our website. Additionally, we are impressed with the technical and artistic abilities of the people at Grady Campbell who work on our site.

Being able to communicate who we are, and how we will act as your partner, is invaluable to our business. So after years of growing our firm and evolving in a dynamic marketplace, Prairie Capital tasked Grady Campbell with helping us re-evaluate our brand, logo and messaging. They spent time with our peers, our investment partners and our entire firm to understand what Prairie Capital stood for. Grady Campbell did an amazing job. Our new website and materials communicate our experience and our values in a more meaningful way. Having a strong, cohesive brand is important to us. That's why we continue to rely on our friends at Grady Campbell for our branding and marketing.

Grady Campbell very much eased our succession to a new and better brand. The company grew quite fast following the launch with almost negligible client concern about who or what the new brand represented Today, in our sector, we are a recognized leader in the U.S. and significant player in Europe and Asia, which we were not. We enjoy our long-term relationship with Grady Campbell because they fully under- stand our vision and some of the challenges we face.

When you're looking to define a new brand and grow it over time, you need to partner with experts in brand development — and evolution — like Grady Campbell. Grady Campbell took MB Financial Bank's values and mission, person- ality and how we stacked up against others in our industry and distilled it into a visual mark — our MB red square. They continue to work with us to en- hance the brand experience by delivering consistent, strong design that reflects our goals and strategies. It's by knowing us well and being very invested in our success that our relationship thrives.