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GoodUnited digital fundraising landscape continues to expand, nonprofits are trying to figure out how to identify, connect, and activate new supporters by building personalized relationships at scale in social channels. Seems like this would be a pretty simple challenge to solve, right? The problem is that there’s been no real clear way to do this. Social platforms don’t share supporter information, effectively putting a stop to any effort to build a predictable, growing revenue stream in social channels.
"What we really wanted to do with the Facebook challenges was to expand our audience into net new fundraisers."
"We’re really big here at Project Purple about experience, whether it’s our marathon teams or a golf outing. And these virtual challenges have become a great experience for these people. …
"The team at GoodUnited has always been so easy to work with. Nothing’s ever too complicated, which is what I love."
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