GoodUnited digital fundraising landscape continues to expand, nonprofits are trying to figure out how to identify, connect, and activate new supporters by building personalized relationships at scale in social channels. Seems like this would be a pretty simple challenge to solve, right? The problem is that there’s been no real clear way to do this. Social platforms don’t share supporter information, effectively putting a stop to any effort to build a predictable, growing revenue stream in social channels.