"The American Lung Association of Illinois operates a nation-wide Tobacco Quitline and Helpline that is funded by our State Department of Health. We respond to calls and questions from all over the nation on lung health. At that time, we did not have a consistent marketing or media package. We were basically operating as best as we could at that time, and we did not know how to market a product. The state provided grant dollars for us to hire some outside help. We reached out to The Goodness Company and they helped us develop an in-depth marketing and media package. They helped us create a stakeholder group to whom we could provide the marketing and media package, who in turn, would carry out the work for us. It was a very successful and beneficial work team. In addition, we don’t often get these grant dollars, so this was our one and only attempt to do this work with an outside group. To this day, this marketing and media package is still in place at the American Lung Association of Illinois and we have been asked to share this information with our sister states. We owe the success of our current program to our past partners and we consider The Goodness Company to be a good friend. They are a true professional company and very easy to work with. We are very frugal with our dollars and we believe the project dollars were well spent."