Goodman Lantern is made up of two departments: content writing and software development. Their writing team consists of native English speakers with highly sought-after skill sets, including marketing, branding, SEO, and social media. They help their clients to establish a recognisable brand and develop content that will help them to influence their audience, make sales, and create brand awareness. Their tech team is backed by experience in full-stack software development, helping businesses enhance their marketing capabilities.