"Our new look perfectly captures what Milroys is all about. It’s modern, solid and beautifully crafted. The elements work together – as on our packaging – but also are beautiful independently. We want to appeal to both the whisky connoisseur but also to the novice who wants to try something for the first time. Our brand now matches our attitude and ambition, and we can’t wait to enter the next era of Milroys of Soho."