"Every industry system we've ever worked with has already been built and then they come and ask for feedback. So you go, 'No, this is awful.' Whereas Marloo is going, 'we've got a base – now let's build the product with all the advice you can give us.' They've done …

“It's created a lot of self-reflection. Our advisers are asking themselves 'How well did I do in that call? Then they're having conversations with Marloo asking 'Were there areas I could have improved on?' It's creating curiosity and reflection around different aspects of their practice.”