"At Freudenberg Household Products, we needed to conduct research in order to understand our customers’ complete buying journey from start to finish, so that we may take a leadership role with them and optimize our go to market strategy. Our challenge was to find a vendor who is a thought leader in journey mapping, who could move fast with nationwide coverage and deliver quality data on a tight timeline. Above all, we wanted somebody who could provide us with the deep, rich insights that were also projectable to our national shopper base. We selected Gold Research and they hit the ground running by implementing their Gold Journey Mapping™ solution. From conducting a thorough review of our existing research to avoid duplication, to conducting intense on-site workshops that forced our leadership teams to think long and hard about the research and business issues that were most critical, to deploying their innovative in-store mobile research methodologies – Gold Research really took care of everything. As an experienced shopper insights and category management professional, I was very impressed by their team. Honestly, I’m not easily impressed since I’ve been in the industry for a long time and feel like I’ve seen it all. However, Gold Research’s execution was exceptional. Nitin, Greg and their entire team understand what it takes to conduct a successful customer journey mapping study. They also exceeded industry norms by integrating qualitative and quantitative research processes to ensure that we received deep, actionable insights into how our customers think about, and buy our products. And during our on-site workshops and briefing calls, they continued to impress me with their open communication and commitment to our project. Gold Research successfully executed the project on time and within budget. They also represented us well in front of our retail partners and shoppers. I would definitely recommend Gold Research to anybody wishing to conduct journey mapping and path-to-purchase research, and obtain a leadership position in their industry."