"I led the hiring of Gold Research and also worked closely with the Gold Research team on this important customer journey project. Right from the start, I liked everything about Gold Research’s execution – from building upon our existing research base in a complementary—but not duplicative, manner, to developing a custom research approach, complete with deep qualitative discussions and quantitative surveys. This helped us to capture a full-view of the customer journey experience as well as identify longitudinal data and insights. I was impressed with the value we received from our partnership with Gold Research. I enjoyed working with Nitin, Greg, and the Gold Research team. They were very flexible and were open to making adjustments along the way to accommodate changing business conditions. They have my unequivocal recommendation for anybody looking to better understand and optimize their customer experiences."