McLellan Marketing Group view marketing through the same lens. None of their clients, no matter how large, has an infinite budget. Every dollar they spend has to yield something that gets them closer to the finish line. Sometimes the yield is that they learn something new about their prospects. Sometimes it’s that they get a repeat sale from a happy client. And often, it’s that they have moved a prospect a little further in the sales funnel towards their first purchase. Marketing is an imprecise science for sure. But that doesn’t mean they can’t measure. They start every new client relationship and project by defining what they are going to measure. They set success metrics and then gauge their efforts against those tangible measurables.
The Abbi Agency offers creative marketing and public relations strategies that are customized to target today’s wide variety of social and traditional media networks. They are not a “press release” factory, but rather a small group of experienced individuals that understand how to move the needle –whether it’s increasing sales, re-positioning a company or helping organizations build relationships with their communities through corporate social responsibility programs and outreach.
TriWest Capital Partners is one of Canada’s leading private equity firms having raised over $1.25 billion of committed capital. They are entrepreneurial, independent, and based in Western Canada. The TriWest team consists of a group of professionals with significant operational, financial, and transactional experience. They work closely with their management partners, together proactively putting in place a strategy that maximizes growth potential and value creation by emphasizing operational excellence and an efficient capital structure. TriWest acts as an effective sounding board for management without interfering in the day-to-day operations of the business.