Glow is changing that — one opinion at a time. Their mission is to democratise access to insights by making consumer research faster, more transparent and more accessible. When businesses are more informed, they can make better decisions that fuel growth while supporting customers, stakeholders and the broader community. They enable this mission by delivering fast, affordable and robust consumer insights through their sophisticated online research platform — powered by panel data, and supported by research experts. Glow gives businesses the power to get consumer research right, and the confidence to act on insights now.
"Consumers are increasingly inclined to consider social responsibility and sustainability values when choosing brands. This means brands both have to walk the talk, and communicate those values effectively in their marketing. Glow's Social Responsibility Score gives us insight into which brands are doing this well and enables us to track how well brands we work with are communicating their values. It's an invaluable data asset."
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