Glow is changing that — one opinion at a time. Their mission is to democratise access to insights by making consumer research faster, more transparent and more accessible. When businesses are more informed, they can make better decisions that fuel growth while supporting customers, stakeholders and the broader community. They enable this mission by delivering fast, affordable and robust consumer insights through their sophisticated online research platform — powered by panel data, and supported by research experts. Glow gives businesses the power to get consumer research right, and the confidence to act on insights now.
"Personal values and lifestyle preferences are driving consumer behavior today more than ever. Upto now it's been hard for brands to easily assess the impact of this more holistic decision making, so we look forward to working with our Connected Partner Glow to introduce our clients to a new metric that does just that. It captures consumer perception of a brand’s ESG performance relative to competitors and can be used to help set ESG strategy or optimize current investments. It is an important metric for any business committed to doing better for people and the planet."
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