“Our strategy from the outset was to use social media to generate more reg than ever before at a GovNet exhibition. Historically email has been the primary driver for registrations . Gleanin gave GovNet an excellent opportunity to use our already engaged audience to create both buzz and registrations via social media. The results have created new data, reg we wouldn't have reached otherwise and are a great stepping-stone towards creating a community. The latter of which is an integral objective of any successful event.”