Gimbal translates location data into intent, conversion, and insight for marketers trying to reach consumers and businesses wanting to improve their customers’ lives. Using its own hardware and software, Gimbal enables brands, media agencies, and marketers to execute performance-based campaigns with personalized messaging.
“Tier 3 dealerships tend to rely heavily on precision targeting and conquesting, and location-based advertising has proven to be an effective approach in reaching the right audience. Additionally, the ability to measure actual lot visitations based on dwell time is an innovative solution and helps validate advertising spend.”
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