Gigya is now the SAP Customer Data Cloud, part of the SAP C/4HANA Suite of Customer Experience (CX) solutions. SAP Customer Data Cloud provides the foundation for building trusted customer relationships. Their solutions can help your business securely identify and engage consumers across devices and channels; build trust with customers through increased transparency and control of their profile, preference and consent data, and; transform data into unified, permission-based customer profiles that are governed, orchestrated and analyzed from a central and secure environment.
“Working with Gigya has given us the tools and insights necessary to truly understand our audience. We’ve been able to get an identity-centric view of our fans and turn this data into actionable insights, improving our campaign costs and conversion rates. Gigya’s permission-based approach to collecting consumer data is quickly replacing traditional customer research strategies as a more accurate way to learn about our audience.”
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