“With the help of GhFly, we were able to establish Dunlop's digital presence. Understanding that the way brands communicate with consumers has changed is essential for companies that want to stay relevant over the next few years. Social networks have made this communication a two-way street where consumers often make first contact and want talk and interact with the brand. With the help of GhFly, we were able to understand what our target audience was saying to the brand and answer their questions.”