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Natively was born from the need for businesses to adapt to the changing demands of the consumer landscape they see today. It might seem obvious, but the nuances and layers of business and startup marketing go far beyond technology and simple self-promotion. As a digital native, founder Lydia Nicoll understands that on one hand, today’s consumers, especially of younger generations, are smarter and savvier than ever. Gimmicks and tricks and clickbait are a faster way to lose potential customers than to actually gain them making it more imperative than ever for companies to level with their audiences. Digital natives, or those who were raised in the computer and internet era, are quickly growing in purchasing power, making them a demographic that can’t be ignored.
The Work Department is a women-led design for social impact studio. They design tools, facilitate conversations, and engage people. The Work Department partners with businesses and organizations whose values align with theirs those who prioritize access, equity, and shared respect. Because they believe people are experts in their own lives, listening and adapting are always part of their approach. Through this people-centered process, they translate complex information to be more accessible.
UpDIG is a certified B Corp with a mission to grow businesses and markets using Web3 innovations to effect lasting, positive impacts on the world at large. They believe that market-based solutions create the most effective impact on individuals, communities, and the environment in both developed- and developing-world geographies, and they continue to focus their efforts on design and development for, and with, the 90 percent of people on the planet who have not traditionally been served by elite design efforts.
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