"Our vision is to pair education with tech, for example, tutorial videos with online self-help resources for our clients and the community to become better educated to create solutions themselves unless complexity factors require more. This is a uniquely distinguishing feature of law firms that deploy their own tech solutions versus pure online form stores. We can automate the simple, but when matters escalate due to complexity, we are also able to teach our users how to recognize that complexity and offer an upsell to traditional legal services. This way, we drive value so that lawyers stay out of simple matters and do what they do best, that is – complex and expensive work that is hard to automate."