Gasp has remained media-neutral, fearless, inventive and hell-bent on making their clients more profitable. They do this via proper Marketing Research/Diagnosis (supported by their partnership with YouGov), Strategy (Segmentation, Targeting and Positioning) and Tactics (Brand and Activation/Direct Marketing).
“What appealed to us about the proposal from Gasp was the strength of the idea; making the tea titles integral to the competition was inspired. The management of the project’s critical path required real focus and planning, and to receive over 1000 entries was an incredible result that far surpassed our expectations. The interactions both on social media and with the people enjoying our teas at Henley were hugely valuable and genuinely engaging. It was a wonderful and successful campaign.”
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