Gail & Rice began in 1931 by engaging audiences with entertainment. With close ties to the automotive industry in Detroit, they innovated and grew alongside it, becoming the first company to bring cars and people together. To this day, they continue to connect complex and emerging technologies to people’s lives. They continued to expand in size and capability over the years, becoming a leader in Experiential Marketing before it was first recognized as an industry. Over the course of their long-term client relationships, they refined their ability to speak to a variety of audiences in the appropriate voice – talking with consumers, media or stakeholders such as retailers, employees and investors with equal skill and confidence.