"It is definitely a better model of cooperating with the Client, and we have full control over it. We have a good database for conferences, trade shows, user meetings, analysis of work of our employees, analysis of the progress of the entire sales process – to name just a few. Now we can build long-term customer relationships that are personalised, proactive, and predictive across marketing, sales, and service delivery. All of the above translates into increasing organisational efficiency, while delivering excellent customer service."