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“We’re making more use of KIT’s artificial intelligence features. Since we figured out how to use Smart Ask, I’m not worried [about trying to get subscribers to donate on our …
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“We used Fundraising KIT to create targeted segments to new and existing donors with targeted messages. We utilize Fundraising KIT campaigns and forms for nearly all our individual giving efforts. …
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“It is that layer underneath, of not just understanding what the person’s name is and where they live, but what’s actually important to them.”
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