“Harpenden Building Society has been a little known but highly profitable organisation for many years. We have some of the most experienced mortgage underwriters in the industry and our initial aim was to ensure that we could build awareness of our expertise and own a specific segment of the market through the mortgage trade press. The team at FS Partnership have rapidly given us a consistent voice in the industry, opened new media opportunities and increased the understanding among our target audience about what we can do better and differently versus the competition. We are now moving to the next stage of development supported by the team at FS Partnership who have created a new communication strategy to build further on our early success.”