"The Regional Feature is totally worth it. We got so many planned gifts from our neighboring charities that did their own FreeWill outreach. We had someone commit a $70,000 gift to us who wasn’t in our donor base at all. I can’t see how any of the other planned giving tools we had considered would have been able to do anything like that. Plus, we have major gift donors who give online, or monthly donations set up that are huge gifts. The tools naturally fit within what we’re sending out anyways, as well as with how our donors make gifts. From my perspective, it’s a clean, easy way to answer someone. They say “I want to make a stock gift, how do I do it?” Boom, here’s the link. Same with QCDs, it’s just easy. That’s my favorite part. It’s clean, user-friendly, and integrates on our website so seamlessly."