FourthIdea is an advertising and branding agency based in Buffalo, NY that is a full-service creative resource for the hospitality, travel + tourism, manufacturing, higher education, financial services and consumer products industries. The firm's principals believe that it is imperative to seamlessly weave traditional, interactive and guerrilla tactics together to maximize the return on investment for your sales and marketing spend. They are a team of artists, writers, producers and strategists who will effectively deliver your brand story into the right medium at the right time.