"Together with FORWARD, we use an agile approach for Hellow.me, which means we launch the app in phases. First, we developed the necessary features and let some customers try out the application in an ‘isolated’ environment, so we could continuously improve the product. But even now the app is live, the optimization process continues. The more data we collect, the better the service gets. This way, we keep on building towards a strong, seamlessly working experience against a lower cost price."