“Marketing in the life sciences is a paradox in which communicating in a targeted concise way is seemingly in conflict with the thirst for deep analytical knowledge from a scientific audience. But at a time when the majority of the buying decision is completed over the internet, via word of mouth and on reputation alone, it is essential that the life science marketer is skilled to establish a consistent, concise, and differentiated brand position. This is extremely difficult to do in a regulated, commoditized arena. With their wealth of experience and deep understanding gained by working with life sciences companies, the team at Forma have constructed practical steps to create and implement an effective and compelling life sciences marketing strategy.”