":We thought our superior data quality, lower costs, and rapid clinical trial completion metrics would be sufficient to capture at least a portion of this market. We were wrong. Forma developed a plan to identify the barriers within the pharmaceutical industry that prevented our solution from being adopted. They worked with us to gather important input from target pharmaceutical leaders, and crafted effective communication and methods to rapidly break down these barriers. Within less than six months, Forma’s comprehensive approach has enabled our company to successfully contract with multiple pharmaceutical clients on mutually beneficial terms. Forma Life Science Marketing gave my company precisely what they said they would making our complex value proposition compelling.”